Our Story



Pitkin County Dry Goods opened it's doors in 1969 after entrepreneur Don Fleisher recognized Aspen's need for a contemporary clothing store. Don had previously launched several businesses in Aspen including Pinnochio's, a popular pizza and beer spot, and Galena Street East, Aspen's first live rock and roll club.
In 1970 Don was joined by his younger brother David, who came to Aspen after a stint in a San Francisco knitting factory. David fell in love with the business, eventually taking over merchandising and managing the store. David met his wife, Aspen native Gina Berko, after she applied to PCDG for a summer job.
Four store locations and two daughters later, David and Gina are still running the family business. Pitkin County Dry Goods is now Aspen's second oldest retail store under continuous family ownership and has established itself as one of Aspen's top retail destinations, catering to a fashionable crowd from all over the globe.
We are looking forward to celebrate our 50th anniversary this summer with everyone who has supported us over the years!